New Balance - "The Next Step"
www.newbalance.com
To showcase the 2009 MX841 training shoe and MF700 cleat for their fast growing Team Sports division, New Balance called upon Bluefoot to produce a 30 second television commercial, accompanying short feature, and online trailer. The mission: beauty and substance. This two and a half minute spot is the current centerpiece of the new NewBalance.com multimedia platform.
Chazz Woodson, a human highlight film and great ambassador for the sport of lacrosse, tells it best.
Producer/Director: Daniel Horgan
NB Coordinating Producers: Jim MacKenzie, Mark Cavanaugh
Director of Photography: Bryan Brousseau
Specialty Camera Operator: Matt Knapp
Production Assistants: Rosie Nakamura, Bob Boulders
Editor: Daniel Horgan
Color Correction: Timothy Horgan
