New Balance - "Love"
The New Balance "Love/hate" brand campaign touches upon every runners
complex relationship with their sport; the love of running and physical
fitness balanced with the hate that accompanies the early mornings and
sore muscles. New Balance's mission is to increase the Love for every
runner.
The first in a ten video online project, this sampler piece presents a raw
and macho take on that relationship and brand campaign. Bluefoot applied a
long list of state of the art cameras and technologies to film and
interview nine accomplished runners, from Olympians to National champions,
in locations across the country to showcase the Love in a cinematic, funky
and direct manner. And at heart of all the Love is New Balance and their
product.
Producer/Director: Daniel Horgan
Coordinating Producer: Dan Green
Directors of Photography: Bryan Brousseau, Clint Goldwater
Editors: Timothy Horgan, Daniel Horgan
